Rock Monkey's version of a "Hipster" design was well perceived by the public, shortly becoming a best seller. However FireFighters just could not comprehend it.
When designing this shirt the missing "O" was more than enough to cause joking at the fire station. The firefighters didn't understand the point of taking out the "O" because it didn't make sense. They also jokingly struggled to pronounce the name properly. However in their endless joking they did not realize the "E" was also missing. They never even noticed it's absence and that was the point! Never stop creating with this shirt!
Design by Austin Esry